“New York Times” Redesign

Posted by Paityn Langley

With the advancements of technology, the once black-ink-on-white-paper publications are being forced to expand into uncharted territories. A place where folded corners are replaced with digital bookmarks; where scissors and Elmer’s glue are replaced with the right-click of a mouse; where the term “below the fold” takes on a whole new meaning. That’s right: I’m talking about the digital world.

The New York Times Magazine (NYT) took a leap of faith on Sunday, Jan. 22 by introducing their new digital-friendly publication design. The first edition, titled “The Global Issue,” features international stories from an array of various topics.

The need for digital design has been forthcoming for quite sometime now, yet many big publications, NYT being no exception, are cautious to make such a change. While the attempts to preserve authenticity and tradition were long lasting, publications across the board are now realizing the positive implications of a digitally responsive and streamlined design.

The arguably tremendous task of redesigning a 119-year-old publication was put on the shoulders of editor Jake Silverstein, design director Gail Bichler, and art director Matt Willey.

Because the publication is so well known, it was important to Silverstein that the general look and feel stayed familiar and recognizable. With the subtle implementation of new fonts, logos, and heavier-weight paper, the publication sought to refine their branding without overwhelming their loyal readers.

GQ art director Anton Loukhnevets helped to design individual page structures while typographer Henrik Kubel, of A-2 Type, drew up an entirely new font family for the NYT’s exclusive use. Designer Matthew Carter made subtle revisions to the ever-recognizable logo in attempt to make it look more modern.

All design decisions were, of course, made with the knowledge that content would be presented in both print and digital platforms. The official NYT website was rebuilt to ensure responsive design on all platforms including optimization for smartphones, tablets, and desktops alike. Special emphasis was placed on the inclusion of photography, video, and interactive online elements.

So, I have to ask. What do you think about the conversion from print to digital? Is it as important as they say it is? In what ways can we excite laggard publications and readers about the upcoming changes?

Most importantly, do you think the redesign was successful? If you’re so inclined, read what others think.

Be sure to subscribe to the New York Times Magazine today.

NY Times for Instagram

Posted by Melissa S.
Photo by Torrenegra. No changes were made.

Photo by Torrenegra. No changes were made.

The New York Times admits it has fallen behind in the digital age. With decreasing traffic to its website and smartphone app, the brand struggles to connect with the next generation of readers. Last April, Buzzfeed released The New York Times’ internal report containing plans to develop and grow a younger audience. However, the report is 96 pages long, meaning the brand should start by learning the internet’s retention rate. Continue reading

Podcasts to Incorporate Breaking News

Posted by Angela Ufheil

After the “Serial” podcast took the world by storm, it is safe to say that podcasts are finding new popularity. Advertisers are even showing interest in getting into the podcast game (to discover why, check out this Advertising Age article). But along with annoying commercials, listeners may also be exposed to interruptions that are far more important – the news.


Photo by Colleen AF Venable via Creative Commons https://creativecommons.org/licenses/by-sa/2.0/

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YouTube for Kids

Posted by Lauren Reno

The kid friendly version of YouTube called YouTube for Kids was recently released. The app only contains appropriate content for young kids, and is designed to grab and hold the attention of their young minds. The app supposedly makes it easier for kids to surf the Internet and find videos about things they are interested in, without their parents having to worry about them stumbling upon something inappropriate. Here is a YouTube video describing the app.

The idea behind this app is great. I wonder though, if it will truly keep kids safe from finding things on the Internet they shouldn’t. One reason I am skeptical is that just because this app is an alternative to the regular YouTube app, kids still have pretty easy access to the entirety of the Internet in general. Yes this app might make it a lot easier for parents to monitor what their kids are doing on their tablets or smart phones, but the fact is, most kids these days have their own smart phones or tablets starting very young. They probably know how to get ahold of all kinds of sources of information. It would not be hard for a child to also have the regular YouTube app on their phone or tablet. If they are using their parent’s phone, the phone probably already has that app, and if they are using their own, odds are, they know how to download it from the app store. If kids want to look up inappropriate things, they will find a way to do so. Even if they are not looking for inappropriate things, they still may have apps such as the regular YouTube, Vine or Snapchat that could lead them to stumble upon something they shouldn’t.

I am wondering also if YouTube for Kids will be extensive enough to satisfy a young kid, or if they will quickly become bored and go back to the regular YouTube app. Maybe this app would satisfy a five year old, but what about an eight year old? Nine? Apps for kids will only go so far, and sooner or later, kids will be exposed to all kinds of things on the Internet that they shouldn’t be seeing. In this day in age, everyone is obsessed with technology, and technology has made it so easy to access all kinds of information that a child could do it, and even accidentally. I’m not suggesting that YouTube for Kids believes it can fix this problem, but how much impact do they think they can make? It will be interesting to find out just how much this YouTube for Kids app really helps kids stay away from seeing bad things on the Internet, and if it will give parents the piece of mind they so badly desire.

Buzzfeed News Launches Email Newsletter

Posted by Brita Olmstead

Buzzfeed News launched its daily email newsletter today, in a probable effort to direct more attention to the lesser-known serious news section of the infamous viral media website. In their announcement post, they explained it as a way for people to “Stay on top of the news of the day — from deep original reporting to the occasional GIF.”

It’s a basic responsibility for most to keep up on current events. It used to be from newspapers and TV. Today, most people are getting their content from social media, looking at the content shared by others creating viral trends across the globe. With this becoming the new norm, news companies are trying out new ways to direct traffic to their stories when front pages are no longer as effective as they once were, because no one is actually viewing them anymore.

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Will robots take over journalism?

Posted by Sydney Price


Photo by David Pickett on Flickr via Creative Commons.

If I didn’t write this post, would you still read it? If this post wasn’t written by a human being at all, would you still read it? In the last month, CNN and the Huffington Post, among others, reported that major news outlets are using software algorithms to “write” stories that require a lot of data.

The L.A. Times uses a program called Quakebot to update online readers about earthquakes within minutes of their occurrence. The robot even has its own Twitter page with up-to-date reports.

The Associated Press also uses robot-fueled journalism to release dispatches about sports, finance and other number-heavy topics. Some of these news releases are not seen by human eyes before hitting the website.

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Media has outed Bruce Jenner without credible information

Posted by Jenny Krane

Have you heard that Bruce Jenner is transitioning into a woman? I’m sure you have. Everyone has. But the strange thing about this widespread knowledge is that nothing has been confirmed—Bruce hasn’t come out as a transgender and his family hasn’t confirmed his alleged sex change. So why do we all “know” this about legendary Olympian Bruce Jenner? Continue reading