Author Archives: melissastudach

Bud Light Marketing Faces Criticism

Posted by Melissa S.
Photo by Michael Dorausch. No changes were made.

Photo by Michael Dorausch via Flickr. No changes were made.

Marketing errors happen. One company’s mistake will shortly be forgotten by the time the next scandal plays out. But with how often these occur, you’d think by now brands would get a second opinion. Earlier this week, Bud Light could have used a second opinion. Continue reading

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Google Update Means Big News for Mobile

Posted by Melissa S.
Embed from Getty Images

Google updates its algorithm almost monthly. But with an upcoming update expecting “significant” effects, many are reading the small print and preparing their websites for the impact. Continue reading

NY Times for Instagram

Posted by Melissa S.
Photo by Torrenegra. No changes were made.

Photo by Torrenegra. No changes were made.

The New York Times admits it has fallen behind in the digital age. With decreasing traffic to its website and smartphone app, the brand struggles to connect with the next generation of readers. Last April, Buzzfeed released The New York Times’ internal report containing plans to develop and grow a younger audience. However, the report is 96 pages long, meaning the brand should start by learning the internet’s retention rate. Continue reading