Post by Paityn Langley
Announced on Tuesday, a new Snapchat feature allows users to share stories from Discover news channel. Simply by pressing down on a story, users can add a comment or an emoji before sharing with friends.
Discover allows Millennials to easily absorb news through their favorite social media app. Unfortunately, Snapchat has not seen an increase in Discover users.
While Snapchat has about 100 million users, only a small 1 million users seem to be keeping up with Discover stories.
The issue seems almost too obvious.
Up until this point, there was no way for users to share Discover content; not even within the platform, itself.
In social media, the power of sharing is immense. Most social media sites rely on “likes,” “comments,” and “shares” to keep content flowing. Alternatively, Snapchat’s niche has always been to share specific content to a specific person for a specific period of time.
By introducing this new feature, Snapchat is attempting to collect those users who typically do not visit Discover. If a user recommends an article to a friend, there is a higher chance that the content will be read and, therefore, further distributed.
To all of you Snapchat users, do you think this will be a successful Snapchat feature? Being that their target market is made up of teenagers, what could Snapchat do to draw in Discover users? Or, will all attempts at making Discover a reliable news source fail?