By Erin Menardi
Facebook may be on to something: since its launch of the auto-play video feature in May, the site has seen a tremendous spike in user engagement and click-through rates. 58% of Facebook users actively engage in these videos, and over 1 billion unique visitors are reached per day (yes, per day) with the implementation of this feature. Drawing from the data, it’s easy to see that people respond to video content in a big way. This idea translates well into the world of online writing and reporting.
While Facebook is only one company beginning to see exponential growth with its video content, many other large businesses and news media sites are seeing similar success. CNN has an entire web channel devoted to breaking news videos. CBS, ABC, and NBC all follow suit. Continue reading