Everyone knows America was built on brain-power and originality. Today, increasing workloads produced by the social revolution keep aspiring U.S. journalists on top of their own ever-changing game. But Europe isn’t far behind. A PR agency recently polled over three hundred journalists from France, Germany, Spain, and the UK working in different forms of media. Less than half of them said they were producing at least 60 percent of original content for their Web sites. But 67 percent of them attributed most of their knowledge of digital skill to learning it themselves.
And if Europe is experiencing the downward slump in overall media decline that we are, they certain aren’t showing it. Only 21 percent of those journalists reported decreased quality in their work due to job changes, and 84 percent are happy with the job they have. How many US journalists can say that?
UK newspapers are also nowhere near our dwindling numbers. The Guardian and The Telegraph are just as up to date with other magazine’s websites. Currently, The Guardian offers free upgrades to a three night luxe visit to Paris, a healthy eating club, and a mobile giveaway by Orange phone.
How do you feel about Europe one-upping the U.S. in media? Do you think it will happen or is it already happening? Why do you think they appear so far ahead of us in statistics?