Tag Archives: internet

Net Neutrality: Will the issue arise again?

by Chance Hoener

Net neutrality graphic.

A net neutrality graphic courtesy of Mike Licht via Flickr and Creative Commons.

Back in May there was a large blow up about net neutrality when FCC Chairman Tom Wheeler announced new guidelines prohibiting ISPs from blocking content, but allowing them to make deals with businesses for faster content speeds. The news caused an uproar among a lot of people, protesters took to the streets and President Obama spoke out, urging for strong neutrality rules.

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Does truth in reporting still matter?

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Photo courtesy of Brian Turner on Flickr

By: Lauren Kassien

The Columbia Journalism Review recently published an article about a “culture war” that is dividing journalists. On one side, we have the tried-and-true reporters, the ones who seek truth and report hard, unbiased facts. On the other, we have an emerging group of digital reporters. This is the army of Gen-Yers who say they care more about breaking the news first than taking the time to cover it accurately.

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“Real” News: a Needle in a Haystack

Posted by Marissa Mumford

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Credit to Communicore82, Licensed under Creative Commons

A common frustration is apparent in many of the class’s blog posts as we witness front pages flooded with killer cats and celebrity baby announcements. So what is “news,” anyway? What deserves to make the front page? What is worth our attention and where can we get the best information?

 

It has become increasingly hard to know what true news is because we are bombarded with a constant barrage of information.

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Net Neutrality: What is it and Where is it Headed?

Posted by Morgan DeBoest

Maybe you’ve heard of net neutrality. It’s probably come up on the news or in class, but you’ve never given it much thought. Common Cause‘s definition of net neutrality is “the principle that Internet users should be able to access any web content they choose and use any applications they choose, without restrictions or limitations imposed by their Internet service provider.”

Photo courtesy Steve Rhode

Photo courtesy Steve Rhode

So what does this mean? We are all able to use the Internet on our computers, phones, and tablets for as long as we can remember without giving the reason we can do that much thought. The freedom of expression and innovation has been widely available because Internet users haven’t been overly regulated by Internet providers. Net neutrality has been law since 2010 (when the FCC adopted it), but recently it’s been spun into a bit of a controversy.

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The Internet: Transforming Journalism

by Ruth Ronnau

I love the Internet. I grew up with it and could not imagine life without it; I’m probably not exaggerating when I say that I spend the majority of my day using it—for my classes and for pleasure.

But yesterday, I was reading articles written about the website, “Betches Love This,” from both The New York Times and Cosmopolitan’s online magazine.

After reading both articles, I felt like they had sounded too similar. It was almost eerie how similar both of the articles sounded, although Cosmopolitan’s was much more conversational in tone. Looking back and forth between the articles, I noticed that there was the same quote in both of the articles.

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Writing for the Web: SEO

SEO (Search Engine Optimization) copywriting is an exploding niche field in the journalism world right now.  Publications are looking for writers with the ability to create content that can easily be searched for using search engines like Google or Bing.

The purpose of SEO is to write for the web in a way that is highly relevant and accessible for search engines.  You want to get your publication at the top of the search list for certain subject matter.  For example, If I want to write an article for a fitness magazine with an audience of women age 35-50 about the benefits of kale smoothies, I want my article to be the very first option available to someone searching Google for ‘kale’, ‘smoothies’, ‘green smoothies’, ‘health drinks’ and so on.  The way to accomplish that is to include those terms at the beginning of my copy, enabling the article to be crawled for those specific terms.

Before you even begin writing for SEO, you want to use online keyword tools such as Google AdWords.  Keyword tools allow you to enter a general term and generate dozens of new terms related to your first term.  This is based on the amount of searches conducted per month on Google by web users.  The keywords and phrases that are generated by keyword tools are the words you want to use throughout your copy.  Optimized SEO content need to include between five and ten percent keyword density.

The more traffic you can generate for a publication’s site, the more sales you produce…equaling more money for both the publication itself and you.  Every publication out there is in need of SEO writing, meaning thousands of job opportunities out there for us pending journalism graduates.

Though SEO writing may not be as glamourous or exciting as editorial writing, it definitely pays off.  SEO writers can make as much as $50,000-$75,000 per year in their first year.  That is almost double what first-time editorial freelancers make.

Will free samples increase newspaper subscriptions?

By Katelyn Philipp

A recent article from Folio says The Wall Street Journal offered free access to its website on Nov. 8.  While viewers can normally read articles online without paying, exclusive content is reserved for subscribers.  For one day the entire site was open.

The Wall Street Journal's subscription bar at the top of its homepage was gone on Nov. 8. Photo by Sam Beebe via Flickr

The question is, will this ‘free sample’ increase subscriptions?

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