Tag Archives: Foodie

From dirt to the Web: Farmers embrace social media

Photo by Casey Morgan at Downtown Des Moines Farmers' Market

Posted by Casey Morgan

Larry Cleverley couldn’t use social media to advertise his business when he began organic farming over 15 years ago. 

But times have changed. 

Thanks to social media sites like Twitter and Facebook, Cleverley Farms has seen an uptick in its younger clientele and an overall increase in business.  

But Cleverley was a bit apprehensive about using social media early on.

I recently spoke with Cleverley about social media’s impact on his business, and he said, “It seemed to me, after basically ignoring social media for quite some time, that it definitely was here to stay, and it seemed like a good place for me to reach a younger demographic, especially on the retail/Farmers’ Market side.” Continue reading