It’s no surprise to anyone savvy enough to use the Internet that journalism is changing faster than you can add Twitter friends. Case in point: magazines with a high subscription rate but low advertisement value were cut just days ago by editors looking for bigger profits.
Only after a recent downsizing of popular magazines like Gourmet, Details, and Elegant Bride, have magazine publishers started to realize they’re all in the same boat. No publication is safe without readership and advertisements, but successful magazines run the risk of being elminated.
Even Conde Nast is abandoning its “gilded age” for practicality. In August, editors and publishers met with consultants to determine which writers are worth the cost of, say, $10 a word. Many of them weren’t, according to the amount of writers and reporters who were let go. (But I’m betting that most of them didn’t keep up with social media.)
Magazine publishers are starting to realize that they’re all in the same boat. So naturally, they’re banding together in the market. Apple gave millions the iPhone, and now they’re proposing an Apple Tablet, a larger iPhone meant to display magazines’ online content.
Although the Apple Tablet may seem like a dream come true for online and print publishers, one magazine executive voiced his concerns. “We are not interested in doing an Amazing thing or even an Apple thing where they own the data.”
What do you think about the Apple Tablet? Will it improve readership? Will Apple take too much control over the device’s “experience” just because it is Mac? Or is it the saving grace for magazines?