Facebook may be forming a new type of partnership with news organizations soon. While nothing is official yet, many people are concerned about the effect that this partnership could have on news content.
This partnership would allow news organizations to post their stories directly onto Facebook, differing from the current system that forces readers to follow a link to access news content.Embed from Getty Images
This new partnership could bring in a great deal of revenue for news organizations.
However, the concern is that Facebook will use its filter to determine which news organizations get priority, and that Facebook will ultimately be reaping all the benefits in this “partnership”.
Unbeknownst to many, Facebook meticulously filters what content users see on their site. Users only see about 6 percent of posts while using Facebook.
Companies that share content can ensure that they get priority by paying Facebook, allowing richer companies to have a greater audience reach.
When Facebook has this much power over context, is it inevitable that power will be abused? Is it a legitimate concern that these news organizations could be influenced by Facebook? With so much concern over this issue, are there any potential benefits that could surface?