What will come of Facebook’s potential new partnership with news organizations?

Facebook may be forming a new type of partnership with news organizations soon. While nothing is official yet, many people are concerned about the effect that this partnership could have on news content.

This partnership would allow news organizations to post their stories directly onto Facebook, differing from the current system that forces readers to follow a link to access news content.

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This new partnership could bring in a great deal of revenue for news organizations.

However, the concern is that Facebook will use its filter to determine which news organizations get priority, and that Facebook will ultimately be reaping all the benefits in this “partnership”.

Unbeknownst to many, Facebook meticulously filters what content users see on their site. Users only see about 6 percent of posts while using Facebook.

Companies that share content can ensure that they get priority by paying Facebook, allowing richer companies to have a greater audience reach.

When Facebook has this much power over context, is it inevitable that power will be abused? Is it a legitimate concern that these news organizations could be influenced by Facebook? With so much concern over this issue, are there any potential benefits that could surface? 


4 responses to “What will come of Facebook’s potential new partnership with news organizations?

  1. emily.vanschmus

    Facebook separately filters friends’ statuses you see and news stories (the ‘suggested for you’ section on the side). If you’re now able to share news directly as a status, I wonder how they’ll choose what you should see? This could allow people to see a wider variety of news depending on how they filter it.

  2. I wonder how this news content will show up on our news feed without an external link. Facebook isn’t necessarily where I for news, and I don’t think I would start using Facebook as a news source if it partners with news feeds. I’ve liked my favorite publications pages on Facebook already, so I’m curious how that content will be adjusted. Lots of questions, here.

    • I don’t go to Facebook for news content, either, and doubt I will in the future despite the news partnerships. Bottom line is that the more successful news sources are going to be able to afford the most traffic on FB, and the lesser news sources will pale in comparative publicity. BUT how many people will actually read these articles?? Probably not many, at least in our generation.

  3. Those are things that I am curious about also Kelsea! They are supposedly going to be giving it a test run within the next few months so we may be finding out soon!

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