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Google updates its algorithm almost monthly. But with an upcoming update expecting “significant” effects, many are reading the small print and preparing their websites for the impact.
Google‘s search algorithm will be updated on April 21 in favor of mobile-friendly websites. When a search is conducted on a mobile device, sites that are designed with a mobile-friendly format will appear higher in results than those that do not. Google began labeling mobile-friendly websites in its searches last November, so the new priority placement comes as no surprise. The brand described the update’s expectations in a recent blog post:
“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Although Google has yet to say just how “significant” these impacts will be, it’s safe to say you’ll want to assure your website’s mobile-friendly abilities. To do so, you can enter your web address in Google’s Mobile-Friendly test, which will confirm whether or not your site qualifies. Because when you’re putting content out there, you want to make sure it has the highest chance being seen.
How major do you expect these changes to be on websites that aren’t mobile-friendly? Will their page views really be challenged?