Vice and HBO Strike Deal For Daily Newscast

posted by Brita Olmstead

Last week youth media company and digital content creation studio Vice Media struck a deal with HBO to not only renew its ongoing weekly documentary series for another four years, but to also launch a daily newscast.

Even though the show won’t begin airing until late 2015, there has already been a lot of buzz over what this might mean for TV news. A Variety article suggested that the deal should “Should Scare the S*** Out of TV News” because of how it might challenge conventional reporting.

 “The HBO-Vice deal could be the best bet for some entity to come along and reinvigorate the whole notion of being a news brand, and make it relevant to younger audiences in a way that’s not just commercially viable but truly vital to a democracy dependent on an informed citizenry” wrote Andrew Wallenstein, the co-editor-in-Chief of Variety

Vice began as a print magazine in 1994, but since then it has expanded from to a news website, a network of international digital channels, a TV and feature film production studio, record label, magazine and a book-publishing division. The company is known for its younger audience, personal approach to reporting, and its coverage of events that may not be as well covered by other news sources.

“Vice’s relationship with HBO has changed from a great business partnership to a transformative brand-builder”  Shane Smith, founder and CEO of Vice told Associated Press

Will this move really change TV news? Should other TV news programs be fearful? Or is moving into TV news a step backward for an innovative company like Vice?

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6 responses to “Vice and HBO Strike Deal For Daily Newscast

  1. I think after a while, Vice will make a name for themselves in the TV news industry. However, I don’t think Vice is a threat to already-existing, popular TV news programs. The kind of industry that these already-existing programs have built from the ground up is too strong to be infiltrated by something like Vice; too reputable and supported by the public. Even with the millennials growing up and taking more of an interest in news, Vice doesn’t seem like too much of a threat.

    • I agree with this. I don’t see them as much of a game-changer as some of the articles imply – but it would always like to see innovation in the industry, and I feel like TV news has become fairly stagnant whereas other news outlets keep trying new things.

      • mollylamour

        This is true — Vice is a new progression for TV news, something that might be welcomed with open arms.

  2. I am interested to see where this will go! I think this could be a good way to reach out to a younger audience who may not otherwise pay much attention to the news. Having said that, I hope that they will keep professionalism and integrity in their newscast and not let it become overrun by the entertainment industry.

    • Yes! I feel like TV news is definitely something with a much older audience. I think I remember an article saying how FOX news has a staggering majority of elderly viewers. Drawing a younger audience to news stories would be good, and is something HBO is known for.

  3. I don’t see this being a huge threat to traditional TV news. I would assume you have to have an HBO subscription to watch this newscast (correct me if I’m wrong here), so those without one can continue to rely on the old standbys. As for Vice as a company, I think it’s smart of them to expand into a new medium, especially if they’re trying to reach a younger audience. There aren’t currently a ton of TV news programs designed for that niche.

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