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Last week youth media company and digital content creation studio Vice Media struck a deal with HBO to not only renew its ongoing weekly documentary series for another four years, but to also launch a daily newscast.
Even though the show won’t begin airing until late 2015, there has already been a lot of buzz over what this might mean for TV news. A Variety article suggested that the deal should “Should Scare the S*** Out of TV News” because of how it might challenge conventional reporting.
“The HBO-Vice deal could be the best bet for some entity to come along and reinvigorate the whole notion of being a news brand, and make it relevant to younger audiences in a way that’s not just commercially viable but truly vital to a democracy dependent on an informed citizenry” wrote Andrew Wallenstein, the co-editor-in-Chief of Variety
Vice began as a print magazine in 1994, but since then it has expanded from to a news website, a network of international digital channels, a TV and feature film production studio, record label, magazine and a book-publishing division. The company is known for its younger audience, personal approach to reporting, and its coverage of events that may not be as well covered by other news sources.
“Vice’s relationship with HBO has changed from a great business partnership to a transformative brand-builder” Shane Smith, founder and CEO of Vice told Associated Press
Will this move really change TV news? Should other TV news programs be fearful? Or is moving into TV news a step backward for an innovative company like Vice?