Posted by Beth LeValley
Currently, Facebook shares news through links on other publishers’ websites, allowing users to share the links and post them on friends’ walls. In the future, Facebook plans to provide news without any external links. Users will be able to scroll through content featuring large news publishers without waiting for links to load.
In the next few months, it will provide a trial with stories from the New York Times, Buzzfeed and National Geographic.
According to the Facebook Newsroom, there are 1.39 billion Facebook users per month. Allowing these users to directly access publications’ work could not only increase the traffic of the news source but help users access current events more easily.
While it’s possible the original news source could get more site traffic, the news sources that are not on Facebook could lose valuable customers. The New York Times stated that “the new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data.” This content, including user demographics, what other sites they’ve visited and how often they visit, could instead go to Facebook.
The new format is up for debate, but Facebook seems confident in its new proposal.
In order to entice bigger publishers, Facebook has offered an advertisement that would go with the article from the specific publication. An AOL video cautions news sources of Facebook’s new deal with publications.
With this new format, how do you think it will change the field of journalism? Will Facebook try and take over the publications? Will it benefit society by creating more awareness? Is Facebook simply trying to gain profit, or are they looking for a mutual deal? As journalism students, how could this possibly impact future jobs?