Posted by Taylor Eisenhauer
At the end of February, Fast Company launched a new mobile app, which serves as a prototype for Adobe’s new Digital Publishing Suite.
The updated suite will “completely re-imagine [the] mobile experience,” according to Adobe’s blog. Magazines digitally published using this technology will resemble print magazines less and websites more. Content will be updated in real-time, and readers will have the option to browse since the layout will no longer be in fixed dimension format for one screen.
“We wanted to find a way to deliver content in a continuous way,” Nick Bogaty, Adobe’s head of Digital Publishing, told BuzzFeed. “We wanted to make something that was really mobile-first, not just the print mag for devices.”
Fast Company‘s app includes articles from the print magazine and a running newsfeed from its website, curated by editors. “It’s a better experience for [readers] than any other form right now for readers on mobile,” said Bob Safian, editor-in-chief of Fast Company, in the same BuzzFeed article.
As of now, the app is only available on the App Store, and Adobe’s revamped Digital Publishing Suite won’t be universally available until this summer.
With this collaboration, Fast Company and Adobe obviously want to improve the mobile capabilities of digital publications with the hope of attracting more readers. While I have no doubt the interface will be better, I don’t foresee myself using these apps regularly. I’d rather pick up the magazine itself, just go the website or use my preferred method: finding links via social media.
Do you think this platform will be successful and thus picked up by other brands? Could this be the future of the magazine industry?