Adobe partners with Fast Company to improve digital publishing

Posted by Taylor Eisenhauer
Image: Pontichello via Flickr and Creative Commons. No changes were made.

Image: Pontichello via Flickr and Creative Commons. No changes were made.

At the end of February, Fast Company launched a new mobile app, which serves as a prototype for Adobe’s new Digital Publishing Suite.

The updated suite will “completely re-imagine [the] mobile experience,” according to Adobe’s blog. Magazines digitally published using this technology will resemble print magazines less and websites more. Content will be updated in real-time, and readers will have the option to browse since the layout will no longer be in fixed dimension format for one screen.

“We wanted to find a way to deliver content in a continuous way,” Nick Bogaty, Adobe’s head of Digital Publishing, told BuzzFeed. “We wanted to make something that was really mobile-first, not just the print mag for devices.”

Fast Company‘s app includes articles from the print magazine and a running newsfeed from its website, curated by editors. “It’s a better experience for [readers] than any other form right now for readers on mobile,” said Bob Safian, editor-in-chief of Fast Company, in the same BuzzFeed article.

As of now, the app is only available on the App Store, and Adobe’s revamped Digital Publishing Suite won’t be universally available until this summer.

With this collaboration, Fast Company and Adobe obviously want to improve the mobile capabilities of digital publications with the hope of attracting more readers. While I have no doubt the interface will be better, I don’t foresee myself using these apps regularly. I’d rather pick up the magazine itself, just go the website or use my preferred method: finding links via social media.

Do you think this platform will be successful and thus picked up by other brands? Could this be the future of the magazine industry?

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2 responses to “Adobe partners with Fast Company to improve digital publishing

  1. Molly Lamoureux

    I’m with you, Taylor. I prefer my hard copy magazine, even to the Internet version. I sound like an old lady, but it’s true. And I think a lot of people our age will agree with us. My best guess is that middle school and high school girls reading Seventeen are going to be the first wave of people who start using this Adobe stuff. When that happens, we’ll probably be closer to 22-24 years old, and we’re going to have to “catch up with the youngins.” At least, that’s my prediction. What do other people in the class think?

  2. I’m really interested to see how the app will take advantage of “mobile-first,” as opposed to just the print mag. Sure, it provides articles in real time, but digital has so much more to offer. Meredith Corporation’s Allrecipes, for example, does an awesome job at meeting the potential of each format (print, online, and app). It’s apps provide ingredient lists for recipes because the brand realizes smartphones are how people stay organized and get information these days. I love Fast Company, so I’m eager to see how they find their own niche in the app world.

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