Posted by Kendall Wenaas
Twitter has joined the video world. The social network launched a new feature on Monday, March 2 that allows users to post videos to their feed.
They’re a little late to the game–YouTube, Facebook, Instagram, and Vine have allowed their users to post videos for years. Twitter joining this trend has left some of us asking: will all social media networks eventually be the same?
That may seem a bit dramatic, but let’s look at Instagram. They initially were a photo-only app, but introduced video in June 2013. Unfortunately for them, it didn’t really take off. Blogs, Facebook, Pinterest, and Google Plus, all have added video publishing capabilities as well.
Social media networks seem to look at what does well for other networks, then find a way to implement them themselves. Business-wise this is smart: Find a money-making trend, and jump on it. Video is an especially smart trend to latch onto, due to the advertising possibilities.
But the draw for using different social media networks is that they have different features. If they start to become too similar, will users continue to use networks or just choose one?