Posted by Beth LeValley
Snapchat recently updated its app, adding a feature called Snapchat Discover that allows top news outlets to post bits of information to the younger generation. With a few swipes of your finger, you can watch the top news stories fly by in under 30 seconds. These stories are replaced every 24 hours, much like the Snapchat Story feature.
With this new feature, Snapchat’s goal is to incorporate paid advertising in their app without being invasive. This also allows news sources to reach a younger audience. Before the update, Snapchat’s users were the ages 13-25, roughly, and that will remain its key demographic. While Snapchat does not expect to broaden its audience, it hopes to create another outlet for journalism to reach these millennials already using Snapchat.
Snapchat also included their own media outlet, tailoring news stories specifically to the audience they know best. As asked in a Wired article, “[i]f Snapchat can give its users an endless supply of stories from its own team, plus the best of what everyone else has to offer, plus access to all the silly selfies and self-destructing videos that made it what it is today, why would users go anywhere else?”
While I am not an avid Snapchat user, I have looked into Snapchat Discover and see the capabilities this new feature has. Because the app is so accessible and readily available to millennials, I foresee this being the younger generation’s main news source. The fast-paced and almost entertainment quality Snapchat has added to news creates excitement for those who are used to the changing environment of the modern world.
Will Snapchat become as big as I think it will? Has there been enough hype for Snapchat Discover to reach its full potential? Will it create a more digestible news source? Does anyone frequently use Snapchat Discover now?
Watch the “Introducing Discover” clip here: