By: Sarah Mattes
We all know that technology is important to today’s society, people can’t even go a hour without checking their Facebook or Twitter feeds. We are a generation dependent on technology and the constant flow of information.
This small fact is what companies thrive on! Companies spend millions of dollars and hundreds of hours on creating social media campaigns and advertising. They need to bring their product to your newsfeed. Most of the ads or tweets you see are for products such as Coca-Cola or Toms shoes, but recently more and more non-profits are joining the feed.
Hollaback! is a non-profit working to end street harassment. They are present in 70 US cities and 26 different countries around the world. Besides conducting standard research throughout these various places, Hollaback! recently filmed a video of a woman silently walking through Manhattan. And what they filmed will make your jaw drop. If you haven’t seen it, I strongly encourage you to!
Needless to say the video went viral! It was on every social media sites “Trending” list, being investigated by several national newspapers, and was the feature on different national news programs. The video was obviously passed around and watched by many, but the question remains did it help Hollaback! tell their message?
This video in particular caught a lot of press and media attention which helped Hollaback!’s cause but can that be said for other videos? Do you think viewers see the message behind the videos or just move on to the next one down the line?Do you think non-profits joining the news feeds is an effective use of their resources or will people just bypass them?