By Courtney Fishman
Last week I spent time at the CMA/ACP National Fall College Media Convention. There, over 2,500 student journalists gathered to learn more about bettering there publication.
The website helps readers navigate anything and everything regarding Philadelphia news by linking different news outlets’ content to their website. The difference, however, is their voice. They add tongue-and-cheek headlines to formerly snoozy articles, hoping to lure readers in with their comical SEO.
Brady and Krewson hope to reach a younger audience with this new site. They send out a daily newsletter to their subscribers filled with qucick one-liners about important topics going on in the news.
But BillyPenn isn’t the first news organization to launch a daily news email. The Skimm is also a popular, national-based E-newsletter, which does the same thing.
Co-Founder of The Skimm, Danielle Weisberg, told Forbes the purpose of the newsletter is to inform individuals without taking up too much of their time.
“The Skimm is your secret weapon,” says Weisberg. “We cross subject lines and party lines to give you everything you need to know to get your day started off right.”
So, what do you think? Would you subscribe to one of these daily E-Newsletters? Or is this just skimming the surface?