Posted By: Lauren Manecke
As television has become a part of our daily lives, we have gotten used to waiting five minutes in between shows to watch commercials. Within that five minutes, different ads are being displayed on the screen to try and grab the viewer’s attention. With so many new products being invented daily, companies need to make their product stand out amongst the others. They reach out to consumers through popular forms of communication, such as, social media and television.
A popular trend in commercials has been with the “big thing”: technology. As cell phone companies are continuously upgrading to make their phone better, they need to keep consumers interested. They do this by comparing their phones to other brands and highlighting features that other companies do not have. Although it is good marketing to have certain features highlighted and show what they have to offer, much of the information they are giving is often opinion based. The clip below shows an Android commercial and it is comparing it to Apple’s Siri. It clearly shows an Apple product and why their Android product is “better.” Do you think this is marketing or more of a competition?
Competing with companies is popular, but so is competing when it comes to politics. Although that is part of the campaigning process, it gets exaggerated. People campaigning have put a lot of work into getting their name out there and making a difference. By putting a commercial out bashing other competitors, do you think it just makes the person doing it look worse or is it a good strategy to capitalize on their strengths and point out the other person’s weaknesses?
Does this cause controversy between companies? Do you think making other products “look bad” to make yours look better is a good or ethical strategy? Is it right to put your competitors down to make you stand out? When is the line crossed?