By Erin Menardi
Facebook may be on to something: since its launch of the auto-play video feature in May, the site has seen a tremendous spike in user engagement and click-through rates. 58% of Facebook users actively engage in these videos, and over 1 billion unique visitors are reached per day (yes, per day) with the implementation of this feature. Drawing from the data, it’s easy to see that people respond to video content in a big way. This idea translates well into the world of online writing and reporting.
While Facebook is only one company beginning to see exponential growth with its video content, many other large businesses and news media sites are seeing similar success. CNN has an entire web channel devoted to breaking news videos. CBS, ABC, and NBC all follow suit.
So, is it safe to say that the future of reporting lies in how fast a writer or publication can provide video coverage of a topic? As the millennial generation continues to grow as the largest group of news consumers, video coverage of news events is essential. Television has long been the most popular outlet for us to get our news, and in the advent of social media, it only makes sense to add video into our tweets, posts, and online news articles. Click-through rates for news on twitter are up to 2x higher when a video or image is attached.
This information is especially applicable to young professionals with interest in news media and reporting. Video production and editing skills become more and more invaluable as digital news grows to be the number one source of news for consumers in today’s society. Are young professionals prepared for this evolving field of journalism?