Posted By: Hannah Bruneman
Social media is an integral part of our lives. What started out as an outlet for teens to connect online, has transformed into a world of possibilities for businesses and entrepreneurs. Media guru Gary Vaynerchuk analyzes the main social platforms in his book “Jab, Jab, Jab, Right Hook”, and teaches readers how to use each one to his or her advantage. From blogging to tweeting, here are the top five tips to improve your social media game.
- Native content. A rookie mistake is connecting your social platforms. Each form of social media has its own niche; Instagram is artsy, Twitter is short and sweet and Facebook can generate meaningful conversation. So, sending an Instagram photo to your Twitter feed will not generate the same interaction it would if it were accompanied by a snarky 140-character statement.
- Use SEO. Search Engine Optimization is a tech-savvy tool used to determine what claims top priority in a search engine like Google. Using buzzwords in titles and strategic placement of focus points, you can drive more people to your blog. Many sites offer SEO tracking or you can see immediate results using Google Analytics.
- Follow professionals. By seeing how other people in your field interact on social media, you can analyze what works and what doesn’t. I follow lots of craft and style bloggers on Pinterest to gain inspiration for my Instagram, which I have been revamping with a Lauren Conrad-esq theme.
- Monitor your content. As tedious as it seems, grammar is important on social media. Unless you are aiming for a teenager audience, people will not take you seriously if your posts are riddled with spelling errors or misplaced commas. No matter how thoughtful a post is, poor grammar screams unprofessionalism and immediately crushes your credibility.
- Jab, Jab, Jab, Right Hook. The title of Vaynerchuk’s book is dedicated to the idea that companies using social media should not clutter news feeds with direct sales pitches and calls-to-action. Instead, they should take the time to connect with their followers using fun, relatable posts, or jabs, before they throw a right hook asking for people to buy a good or service.