Buzzfeed is the Future Of Internet News

The perception of Buzzfeed is one of strictly viral content, GIFs, lists, and advertisements.

In actuality, as this article aptly points out, its content delves much farther than the general public gives it credit for. Along with its Life and Entertainment sections, there are book and film reviews, as well as breaking and feature type national and international news stories.

The article states that the website employs 130 journalists, including one Pulitzer winner and others who have worked for the New York Times, Politico, and the Huffington Post. 

These facts directly contradict the “viral-only” perception of Buzzfeed’s content. The article quotes the President and COO of Buzzfeed as saying that his website aims to be “the place that they (young people) come to for their hard-hitting news and reporting.”

How can a team of journalists, such as those assembled at Buzzfeed, break the persona of their website and enter the ranks of well-regarded web-based news sites, such as Politico and others?

The journalistic content is there, but viewers of the website often do not get to these respective pages because of the very content that made Buzzfeed famous is hindering its next step towards becoming the news source it aims to be.

If this website gets the format right, and the exact formula for presenting these journalism pieces, they will be a force to be reckoned with: a well-funded, well-staffed website that already possesses a strong following.

They just need to get that following and others to start taking them seriously.


7 responses to “Buzzfeed is the Future Of Internet News

  1. This is interesting to me because I follow them on Twitter and Facebook. I find much of their content humorous fluff, and never took them as a serious news outlet. In fact, I never visited their website outside of brief glances and scans to discover the “funny of the day.” This blog prompted me to check out the website more than I would have on any given day. I was pleasantly surprised. I will be watching to see how they develop into new avenues and see if they have the professionalism to get themselves elevated from being the source of many things viral and “schtick.”

    • I’ve had always had a very similar perception as you, but this article and subsequent digging through the website has lead to get rid of this negative perception. It will be interesting to see if they ever achieve this heightened reputation.

  2. It’s very interesting that they’re trying to become a legitimate news website. I honestly don’t think that this is the best business move for Buzzfeed. They have already found their niche, funny and interesting articles and lists. I don’t see them ever being able to compete with the New York Times and Huffington Post, they are already too well known as an entertainment website. If they decide to put too much emphasis on trying to become a hard-hitting news source, I can see them failing completely. Stick with your strengths Buzzfeed.

  3. I definitely agree with you that Buzzfeed could grow to have a better reputation as an online news source. I often use Buzzfeed as a main source of news. But I also know a lot of people who don’t take it seriously. In what ways do you think a changing of formatting would help in establishing Buzzfeed as news, rather than entertainment?

    • In terms of format, I think that by simply having some of the content that is hidden in their “news” section brought to the opening landing page would help in achieving some form of legitimacy with regard to reputation. This simple shift would help in giving viewers more options for content and would start a steady progression towards becoming a viable source for news.

  4. I like Buzzfeed after a long day because I think the lists and gif articles that they run are funny. However, I have found out different hard-hitting news stories from Buzzfeed first. They may be into goofy content, but they definitely have real news in there, albeit a bit more hidden than the obnoxious quizzes. I think Buzzfeed is going to be able to report hard-hitting news in a less stuffy way than Politico or the NY Times. It just might take a little practice to figure out how to present it in a way that won’t bore young readers or turn off older ones.

  5. Pingback: Future of the Internet (I) | internet

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