The perception of Buzzfeed is one of strictly viral content, GIFs, lists, and advertisements.
In actuality, as this article aptly points out, its content delves much farther than the general public gives it credit for. Along with its Life and Entertainment sections, there are book and film reviews, as well as breaking and feature type national and international news stories.
The article states that the website employs 130 journalists, including one Pulitzer winner and others who have worked for the New York Times, Politico, and the Huffington Post.
These facts directly contradict the “viral-only” perception of Buzzfeed’s content. The article quotes the President and COO of Buzzfeed as saying that his website aims to be “the place that they (young people) come to for their hard-hitting news and reporting.”
How can a team of journalists, such as those assembled at Buzzfeed, break the persona of their website and enter the ranks of well-regarded web-based news sites, such as Politico and others?
The journalistic content is there, but viewers of the website often do not get to these respective pages because of the very content that made Buzzfeed famous is hindering its next step towards becoming the news source it aims to be.
If this website gets the format right, and the exact formula for presenting these journalism pieces, they will be a force to be reckoned with: a well-funded, well-staffed website that already possesses a strong following.
They just need to get that following and others to start taking them seriously.