Posted by Kristen Bramhall
The 2014 Winter Olympics in Sochi are quickly becoming an international hotbed for LGBT rights, both inside and outside the events. American sponsors and representatives of the games are making their voices heard in the defense of global LGBT rights.
All three American delegates to the 2014 games- Caitlin Cahow, Billie Jean King, and most recently, Brian Boitano- announced they are proud to be serving as both delegates and as representatives of the LGBT community. But don’t think that the sexuality of the presidentially handpicked delegates is a coincidence. President Obama likely chose his delegates in direct response to the public ban on gay relationships Russian president Vladimir Putin signed this summer.
State side, Chevrolet premiered two commercials during U.S. coverage of the games featuring gay couples. Chevy, along with DeVry University, AT&T, and yogurt producer Chobani, has spoken out against the Russian law. Several official sponsors of the U.S. Olympic Committee who have chosen to remain silent over the issue are facing criticism on social media.
American Apparel, despite not having the status of an official Olympic sponsor, have made its presence known in Sochi through its bright red P6 Line, inspired by principle 6 of the Olympic charter: “Sport does not discriminate on grounds of race, religion, politics, gender or otherwise.”
Do you believe that nations participating in the Olympic games should be responsible for taking action against the injustices in Russia? Do you feel that Americans and American advertisements are making the impact they’re aiming for?