Posted by: Raeann Langas
Though they are visually appealing, tablet magazine are not going to make the cut.
A recent post on GigaOM lays out why tablet magazines fail. At first, I was shocked. I thought tablet magazines were helping the magazine industry in our technology-driven world.
People say magazines are a lost cause because everyone is moving to digital, so it doesn’t make sense to me how digital magazines are failing.
Stunning layouts and interactive media make tablet magazines look amazing, but that is not enough. It appears that they don’t live up to all the hype.
According to Nielsen, which is an information and measurement company that helps companies better understand consumer behavior, the average mobile user has 41 apps on their smart phone but only opens 8 apps a day. With Facebook, Twitter, Youtube and an overabundance of games it is evident that there is not much room for magazine apps. Magazine apps are getting lost in a sea of smartphone applications.
One of the main problems with tablet magazines is they are not social network friendly. There is no way for users to “like,” “comment” or get others involved in the conversation. Information is spread rapidly through social networking sights and tablet magazines are not benefiting from this.
Since these magazine are apps rather than websites it’s content can’t be searched on the web. Even If they could the link would take them to the app store rather than to the article. Let’s face it, if a link doesn’t take the reader where they want to go you have lost them.
Are you a fan of tablet magazines? If you think tablet magazines are a failure what can change to make them be successful?