You can tell a lot about a person by how they dress, what kind of music they listen to and what they like on Facebook? That’s right.
A new research conducted by the University of Cambridge in Britain, found that what you ‘like’ on Facebook gives marketers and others an inside look on what some users say is their ‘private’ information. The data collected from about 58,000 Facebook users gave the University of Cambridge some grounds to say that if you like In n’ Out Burger, you’re a loner. But as parents have always told us since we started using the internet back in the MySpace days, nothing can ever truly be deleted from the cyber universe. But these ‘likes’ aren’t just saying you like long walks on the beach and enjoy photography, but how smart you are as well.
Some of the results were barely surprising. In most cases the researchers could identify someone by their ‘likes’ if they were female or male in 95% of cases, Democrats and Republicans could be identified 85% of the time, and Christians and Muslims were sorted correctly 82% of the time. There was no real science to this study it seems though, if someone liked a page about Being a Feminist or Proud to be a Mom, they were most likely a female.
With that in mind, think about the number of companies that use social media to find out more about candidates applying for jobs at their company.
What about other things that are linked to Facebook, like Instagram, Spotify, & game apps; do you think those speak about a persons personality as well? Do hiring employers and marketers have the right to ‘creep’ through your profile and make assumptions about a person based on what their Facebook shows? How accurately can you judge how smart someone is based on their ‘likes’?
Make sure that your profile is private and to be careful what you ‘like’. You never know who looking. Click the link below to find out some tips on how to ‘clean up’ your Facebook.