posted by Rylee Maxwell
Like any social site, Pinterest was instantly popular for the media-savvy and the avid image-sharers. It also appealed to anyone looking for a good new recipe or fashion statement.
Many businesses jumped on it as well, adding Pinterest boards to their already impressive social media presence. Companies like the New York Times, Wall Street Journal, and Mashable use the site. Even Drake’s own Think Magazine has Pinterest boards displaying photographs from featured stories.
But what real purpose does it serve? What does it do for a company? What does it do for journalists?
An Inc. article advised caution. While Poynter points out that Pinterest can highlight content or showcase events, once the initial glamour of pinning has faded, how often do even self-acclaimed addicts visit the site? Once the boards are full, Pinterest serves as more of a library to browse than a place to seek out new information.
Unlike Twitter and Facebook, which are heavily used to share information, Pinterest’s main usage for members is creating multiple boards — a sort of online scrapbook of all the things members want to remember, create, or just lol at.
What do you think? Would the image-heavy setting of Pinterest diminish feature value? When does having a presence on every social media site become too much?