Posted by Stephanie Kocer
Last week CNBC posted an article on their website by Jason Stein entitled “Why Facebook Is Still the Future of Social Media.” This headline grabbed my attention right away, because recently I have felt like Facebook use is in decline. After all, in our digital world things become obsolete pretty fast. According to the article, however, “Add up the active users on Twitter(200 million), LinkedIn (160 million), Facebook-owned Instagram (100 million), and Tumblr (70 million). The result is about half of Facebook’s billion-plus active users, which is up 25 percent from a year ago. Engagement across Facebook is also up 50 percent.” Another article posted on The Next Web explains that Facebook use dominates social media in 127 out of 137 countries that are tracked every June and December by Alexa analytics.
So, how has Facebook been able to stay the social media giant?The CNBC article claims that it’s because of its size and the idea that it maps out user’s real lives. Smaller social media sites don’t let you share as much of yourself like Facebook does. Facebook also let’s you choose your privacy settings. Mobile is also a huge part of it. The article says “We spend 82 percent of our mobile media time in apps, and Facebook accounts for 23 percent of that in-app time. In short: apps are the mobile web, and Facebook is the most used app in the world.”
Lastly, since we are constantly checking our mobile app, Facebook is the perfect place for advertisers to strategically place their adds. With Facebook’s native ads advertisers can create entertaining content and pay to make sure that it’s seen by people who would be interested in it. The new and improved Newsfeed on the site that was recently announced will also be interest based.
What do you think? Is Facebook still a useful social media platform? Do you still use it regularly from your mobile device? How do you feel about the interest based adds and how do they affect your social media experience?