Posted by Selchia Cain
It seems as if the social media master minds and fathers of Internet innovation found an education as an obsolete tool to success.
Bill Gates left Harvard to start Microsoft. Mark Zuckerberg, Co-founder of Facebook, who started his business while at Harvard, also left Harvard to run it. Founder Jack Dorsey dropped out to focus full time on creating Twitter. Even the late Apple CEO Steve Jobs had no use for a college degree.
With Twitter recently celebrating its 7th birthday, you might wonder would things have been a little different if social media was a major?
Newberry College, in Newberry, South Carolina announced that fall of 2013 will mark the launch of social media being added to their curriculum. Students will have the opportunity to both major and minor in the interdisciplinary media study.
Ivywise, a college admissions blog, describes the major as “combining courses in graphic design, communication, marketing, business, psychology and statistics.” The curriculum was designed by Tania Sosiak, an associate professor of graphic design and social media at Newberry. While over the past few years, schools have offered social media certificate and concentration programs, but never a major making Newberry College the first school to do so.
Social media skills are imperative in today’s professional world. And graduating with a healthy knowledge of how to navigate the world wide web as a social marketing tool is important. According to Netpop research, social networking has grown 93% since 2006. With diverse social networks joining the web every year, industries across the board are starting to rely heavily on social media to advance their business. In doing so companies will build their cliental, expand their band and interact with consumers. DigitalBuzzBlog released an info graphic that showed 30% of B2B (business to business) marketers are spending millions of dollars each year on social media marketing alone.
Some companies such as Elite Daily and WACH, a local South Carolina Fox, affiliate have endorsed the major. Rebecca Greenfield at The Atlantic Wire wrote, “The skyrocketing number of jobs in the social media field is a bubble that surely won’t pop by the time any of said kids graduate.” Others just can’t take such a major seriously. Total Frat Move called it, “A blatant waste of time and money.” Blogger and marketing manager of Red Hat in North Carolina Chris Moody, has 5 reasons this is really bad saying, “Marketing is already watered down. Social media is a marketing tactic. You can’t only do social media. A social media strategy without a solid marketing strategy around it is doomed to fail. It’s like ordering salad dressing without the salad.”
What do you think? Would you or your parents be proud to tell people that you are paying college tuition to get a degree in social media?