Hastags have overflowed from their throne on the Twittersphere to other social
media sites such as Instagram, Google+, Pinterest, YouTube and Tumblr. According to socialmediatoday‘s articleUsing Hashtags as Strategic Objects, today many companies make use of the hashtag as a tool to consolidate their campaign across many different platforms.
Reading socialmediatoday’s article on hashtag advertising unity a little voice in my head repeated, “Hashtagging — I think we’re doing it wrong.”
In my mind two types of hashtag offenders exist. First the hashtag purist. The person or company that never hashtags anything. Congratulations your posts look sleek, no obscene symbols obscure your beautiful text, too bad no one will see your masterpiece. Then you have your #too #much #of #a #good #thing #offenders. These are the accounts that hashtag almost every word — no matter the significance. This amount of hashtagging will confuse and disorientate readers.
The article Using Hashtags as Strategic Objects lets us in on some tips that help social media users avoid a hashtag misfire. Here is the main points I took from it: Use hashtags sparingly and keep them simple. Too many in one post confuse the reader. Also, if you are going to hashtag something make sure it is meaningful and consistent with your message.
For more tips visit Using Hashtags as Strategic Objects.
In the end I decided the tips and tricks that the article mentioned are completely applicable in helping social media users communicate their brand with others, unifying their personal brand across multiple social media sites and in general helping users make the most out of their hashtags.
#So what is your hashtag strategy?