By Andrea Crowley
Now with over 10.4 million registered users, Pinterest has become all the rage in the social media world.
“We don’t have a choice on whether we do social media, the question is how well we do it,” says Erik Qualman, founder of Socialnomics.
And in a tech-savvy generation that grew up with social media, Pinterest is doing just that. According to research conducted by Strategic America, Pinterest is driving more traffic to websites than Google+, YouTube, and LinkedIn combined.
For those who do not know, Pinterest is a virtual pinboard that allows its users to organize and share photos of things they admire or love, with followers. From gorgeous wedding gowns and adorable pictures of babies, to Ninja Turtle cupcake recipes and funny quotes from movies like Bridesmaids, Pinterest allows you to pin whatever your heart desires.
Images can be pinned to personally categorized boards via website URLs and personal computer uploads. Each pin using the Pin It button will automatically lead you back to the pin’s original site each time it is clicked on.
This feature is not only convenient for the user to find similar photos or recipes they might like from the site, but also drives traffic for those websites the pins initially came from, which can be a great marketer and up the site’s number of referrals.
The majority of sites users choose to upload from are women’s lifestyle, home decor and cooking magazines. With that, Pinterest has become the number one traffic driver for women’s publications – some of which include House Beautiful, Country Living and marthastewartweddings.com.
Pinterest serves as a dream board for many of its users. It’s a virtual getaway that caters to women and the design community. Here are some questions to consider as Pinterest continues to become more popular:
- Should Pinterest be used an acceptable “online portfolio” for those interested in fields of design?
- Should we pin resumes and articles/clips?
- How does Pinterest compare to sites like StumbleUpon? Which do you prefer?
- For those who enjoy collaging and design, do you prefer the online boards or the physical act of collaging? (Clips, glue, scissors and all).
- Is it as socially acceptable for men to have Pinterest accounts?
Visit Pinterest and discover what all the fuss is about. Who knows, you may create an account and discover that you, too, may have an eye for design!
Also check out Drake’s very own Pinterest page. According to Strategic America in Des Moines, Drake University’s student-run Pinterest account was named one of the top 10 accounts to follow!