Posted by Andrea Crowley
Have you ever seen the Power of Print ads in the magazines you flip through? Maybe one similar to this? No matter which magazine I spot the ad in, I always stop to admire its message. My faith in this wonderful industry is then reconfirmed. Many people believe that print magazines are dying. They are wrong. Reassurance that magazines are here to stay is what the world of media needs. Below is a list of 5 solid facts, according to the Power of Print website and their experts’ research, on why magazines will continue to remain.
- Magazine readership has grown over the past five years.
- Average paid subscriptions reached nearly 300 million in 2009.
- 4 of 5 adults read magazines.
- Magazines deliver more ads than TV or web in a half-hour period.
- Since Facebook was founded, magazines gained more than 1 million young adult readers.
- Magazines are the No. 1 medium of engagement.
- Magazines outperform any other medium in driving positive shifts in purchase intent.
Check out their other 4 reasons here.
Clearly the facts should be enough to persuade you. Magazines have what other media doesn’t. A relationship with its consumer. Sure, you can create relationships on Facebook and with Internet sites, but there’s much more to it. Staring at a screen and surfing the web all day can be fun. But does the Internet really care about you? Can you really trust it?
Magazines have irreplaceable value. They cater to you and your personality. They find your niche. Most importantly, they give you the truth. What about reading magazines on iPads, you say? That is fine. It’s the industry’s way of keeping up with the times, evolving to fit the needs of its readers. Yet, there’s still something special about the glossiness of each printed page. There’s an ease we find when we feel the pages flip and slip through our fingers. And that’s something many of us would miss if printed magazines disappeared.
To all those who remain skeptical, watch this video that includes the CEOs, Chairmen and Presidents of large corporations such as Meredith and Hearst.