by Marina Shawd
Think about your smartphone. It’s filled with apps to make your life simple and access to information more convenient. Count the number of apps that help you spot retail deals or help you save money. Are you surprised?
This year Black Friday shoppers are planning to take advantage of their smartphones. And retail stores are ready for the comparison shopping. A Mobiledia article found physical retailers like Lowe’s are arming their employees with smartphones to play defense against the comparison shopper. These companies fear they are losing physical shoppers to the digital realm. (And if it means sleeping a few more hours, who wouldn’t turn to digital deals instead?)
While smartphone apps may be pulling shoppers out of stores, they are also bringing people in. A Des Moines Register article featured an Urbandale woman who planned her shopping trip via smartphone. She is using it as an organizational tool, keeping lists of what to purchase and where the best in-store deals are. Of course she also uses it to comparison shop with apps for scanning barcodes and nearby discounts.
By using smartphones to shop, consumers are becoming more aware of their options, both in-store and through online stores. If these consumers find a better price online, sales numbers for retailers could take a hit.
How can stores find a way to benefit from smartphone usage? Some are offering smartphone-only deals while the consumer is in the store. Would that be enough for you to purchase in-store versus an online-only retailer?
Leave your thoughts in the comments below! (and Happy Shopping!)