Media favoritism — Can you find the candidate?

The names of candidates do not escape those of us in the public. Their ads run almost daily. The news focuses around them hourly. But, does the media play favorites when it comes to candidates?

I think the answer is obvious — Yes

Photo by: Gage Skidmore

In the previous presidential race we all know that Obama was the light in the eye of all media sources (whether in a positive or negative light). For this round of presidential elections, it’s a bit different. There isn’t a clear media front-runner, instead there is just a general focus on the antics the Republican hopefuls create. There is of course, the focus on the recent Herman Cain scandal. The time devoted to Rick Perry’s “oops”. And let’s not forget everything Michele Bachmann has ever said in a debate.

Yet, some candidates have been in the background. Only coming to light when the others have fizzled out for a day or two.

Most notably, before the Iowa Straw Poll the media focused on two candidates: Mitt Romney and Newt Gingrich.

A Pew Research Center study  showed that out of all potential candidates for the Republican presidential nomination, Mitt Romney, had the most articles published about him prior to the Ames Straw Poll. Romney had a total of 120 articles published about his campaign prior to the straw poll.

Where as, Ron Paul, who came in second at the straw poll, only had a total of 27 stories written about his bid for the nomination prior to the event.

Do the favorites that the media chose affect your view on the candidates? Who do you think is the new media star child? Do you feel that this changes depending on the situation?

For me, I feel that it always changes and does depend on the network and what is happening in the news. But sometimes I always question why they choose the people they do, I mean, honestly, Donald Trump was the media favorite for a while, and he wasn’t even a serious candidate.


One response to “Media favoritism — Can you find the candidate?

  1. The media are trying to make money, so they choose to cover who or what will sell the most issues or garner the most page-views. As far as the media’s effect on my views, I’d like to say I try and research the more serious ones before voting, but by the time it gets to that point, those candidates have almost been selected by the media because of the coverage they receive; the media has a strong effect on how politicians are perceived and how well an election will go for them.

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