by Marina Shawd
Google recently introduced the idea for a “Standout tag” for journalistic content on the search engine.
According to Google’s official blog, standout tags are a way to give credit and recognition to news outlets that spent a exceptional amount of time and research on a story. (Yet, when searching for an article written by Google Officials, the link was seven deep.)
The standout tag will not be the only way to determine where an article appears in Google search. And to prevent abuse of the tag, Google plans to limit each organizations usage to seven times per calendar week.
To me, this could be a way for the media to get ahead in SEO. As stated above, the articles with a standout tag will not immediately jump to the top of the search. But, Google is still giving them a bit of a boost.
As journalists, this could mean more exposure for the piece you spent countless hours researching and writing. Overall, who will this tag benefit and how? Google? News organizations? The reporter? Share your thoughts below.