Posted by Katelyn Philipp
How important are newspapers to readers?
A new article from Poynter describes a recent Pew Research Study that looked into which news sources people use.
The study, “How People Learn About Their Local Community,” is a result of over 2,000 people surveyed.
Participants were asked which source(s) they use the most for different types of local news. Sources include newspaper, television, radio, Internet, government, word of mouth, newsletter and mobile apps.
For local news, “newspapers and their websites ranked first,” the article says.
This is great news for the newspaper industry but listen to this. 69 percent of these people also said they would be fine getting news without accessibility to the print edition. They didn’t have concerns, because the newspaper’s website coupled with other sources would be enough.
What does this mean?
While people still read newspapers, they would be fine without them. News sources overlap so much, the public can get news elsewhere. This is especially true for younger generations always on the go. In the chart, newspapers don’t rank first in any of the topics.
It seems they don’t have time anymore to sit down and read the newspaper. Instead, they get bits from multiple sources. It takes little effort to watch TV during breakfast or listen to the radio in the car. People get to work and peruse news websites while checking their email.
Overall, the study showed poor results for social media and mobile apps as news sources. This is not surprising. It is a misconception that many people use these sources for news. It’s so much faster and easier to click around on a computer. Also, many people cannot have their phones at work or while they are in class. This is a large chunk of time mobile devices are missing out on.
Do you think newspapers will continue to be read and have a strong readership? What sources do you get your news from?