Posted by Casey Morgan
Restaurateur George Formaro, owner of urban eateries such as Centro,Django, South Union Bread Cafe,Gateway Market and Cafe and his latest venture, Zombie Burger + Drink Lab, has just one-upped the competition again.
Formaro is well-known for trend-setting in the downtown Des Moines food scene, but his latest tech-friendly additions have placed him head-and-shoulders above the competition: he’s introduced upwards of 25 iPad 2s at two of his prominent restaurants, Centro and Django, which patrons use to seamlessly peruse the wine list and cocktail menu.
This may seem like a stretch to some, but the technological advance has been embraced by their clientele thus far.
Rather than plodding through numerous pages of large, cumbersome wine lists or cocktail menus, Centro and Django diners are greeted with sleek iPad 2s, which offer extensive descriptions of the prospective drinks in a user-friendly fashion.
Too dark in that dimly-lit dining room to read the menu? That’s fine, just increase the brightness. Is the description of that chardonnay too small to read? That’s okay, just zoom in on the item. It’s a revelatory experience for Des Moines diners.
Formaro isn’t the first restaurateur to employ iPads to enhance the dining experience, but he’s definitely the first to take the leap in Des Moines.
It’s a nation-wide trend, and one New York City restaurant in particular, De Santos, located in the trend-setting West Village, is the first to run exclusively off of Apple’s tablets. Their entire POS system can be accessed from a convenient app on the tablets. Everything from being seated in the dining room to paying for the meal is all done via the iPad 2. Read more about De Santos’ innovative approach here.
So will Des Moines restaurants ante up and upgrade their menus to more efficient iPads? Or will they remain in the dark, churning out menu after menu off of Gutenberg-era printing presses?