By Katelyn Philipp
According to a recent article from the Huffington Post, companies thought movies were too impersonal compared to today’s fast-paced social scene. Faced with dismal sales once a movie is no longer a new release, they turned to social media to generate publicity.
One new company did just this. Flickme, which launched on Tuesday, Sept. 6, offers a large number of movies available to stream live from Facebook and Twitter.
Movies from Flickme are offered to rent for a cost comparable to what you’d find at a local Family Video or Blockbuster. I find this to be discouraging. I’d rather pay the same amount to rent the tangible DVD and play it on a large television screen compared to a smaller computer screen. One unique pricing feature Flickme does offer though is a discount among friends. A user recommends a movie and up to ten of their friends can then rent it for the low price of $1.49.
Overall, I find this “social” aspect of watching movies to not be very social at all. People already post movie opinions and recommendations on blogs and sites such as IMDB. Why do we need to also see them on Facebook and Twitter? Besides, I would rather ask my friends for movie suggestions in person than just see it online. I am also not one to watch a movie alone on my computer. I watch them with friends and discuss which ones we’ve recently seen and liked. I know their taste in movies and can trust their opinions more than those of some random person on Twitter.
One major obstacle to companies such as Flickme is their competition. Netflix already has a strong hold on the movie streaming market, even though they did recently raise their prices. Will people stick with sites they already subscribe to, or will they be swayed to join new ones?
While I applaud the movie industry for attempting to drive sales and engage in more social media, I don’t think companies such as Flickme will do very well in the long run. I just don’t think enough people will be interested in it.
Do you think the movie industry needs to be more social? Would or do you rent movies on Facebook or Twitter? Would you rather stream a movie online or rent it? Do you think companies like Flickme will last?