by Rachel Nauen
The Web has been around for awhile. Most of us feel pretty comfortable using this tool. However, as this wave of students enters the job market, it is important to keep a few things in mind while using the Web to promote and engage others with the business you will be working for.
Josh Catone, a contributor to Mashable, wrote a great piece on “How to Spread Your Business Footprint Around the Web.” Catone emphasizes the importance of establishing and maintaining a thorough presence on the Web, participating in conversation and forming partnerships with others.
As consumers, we see businesses fail with their Web activities all the time. Whether it be lack of presence or engagement, businesses often run into problems when trying to maintain a strong presence in the Web community. Have you seen any recent good or bad examples of businesses using the Web to get their message out? Why did you think it was good or bad?