Posted by Christy Wittmer
What consumers want on their mobile device. That was the one of the focuses of the Project for Excellence in Journalism’s annual State of the News Media. The study showed that there is a desire for needs to be fulfilled on our mobile devices in the areas of local information.
We want to know things like weather and businesses, and we want the information at our fingertips without the searching. We want apps that can give it to us in a pinch.
Smart phones have become a commodity, and the community of users is growing. In general, half of all American adults report they get at least some local news from their cellphone or tablet computer.
Here are a few sample finding on the mobile local news consumers: 65 percent feel it is easier today than 5 years ago to keep up with the information about their community, 51 percent use six or more different sources or platforms monthly for their local news, and 75 percent use social network sites.
The Pew survey broke down the categories of new and information most used on mobile devices. Weather was the highest at 42 percent, local restaurants/businesses were second at 37 percent. The least searched was local news and information apps. The site also listed a complete demographic breakdown looking at categories like gender, education, and age.
This shift in concentration onto mobile media has brought the growth of apps and how we get our daily information on the go, no surprise. This is presenting new revenue options for news organizations. Their hope is for the interest in local apps to become more popular, where it would be something consumers wouldn't mind paying a little to get. The need to be informed quickly, and the desire to know first are things this hope is fueled by.
The shift didn't come as a surprise to me. I fall into the category of a mobile junky. I purchased my first smart phone late last year. It's convenient to surf the web, check the main and keep in touch on my social media sites while on the go. But the overall simplicity of being informed has not gone unnoticed. I have an app for my local newspaper, local weather, and local community deals.
Are you on the bandwagon?