Posted By Annika Peick
Roy Peter Clark, world-renowned author, blogger and grammar guru, asks, “Do you believe in what you do? Does your work reflect a noble mission and purpose? Then… you must do everything in your power to spread the word about your words.”
The times are changing, and authors can no longer depend on their writing alone to garner a loyal following. In a recent blog post on the Poynter website,entitled “How to use social networks to brand yourself as a writer,” Clark debunks the myth that branding is only for products or corporations, but rather it is for all people looking to find success in the public eye.
In his post, Clark offers three concise and insightful reasons as to why writers should want to promote their work:
1. No one else has the time or energy or knowledge enough to do it as well as the writer.
2. Writers want to sell their work and increase their public influence.
3. Most of all, writers believe in their own work!
Writers today must be jack-of-all-trades types, and must rely on several different types of media to get the word out about their work. While newspapers and other forms of older media are still valuable resources, social networking sites like Twitter and Facebook offer a greater platform because they allow instant feedback and constant updates. According to Clark, using the social network is beneficial because it can act as “a magnifying glass, or a megaphone, or a big rock dropped into the middle of a flat pond.”
With so many recent developments in the communications field, promoting a personal brand has never been more accessible to a wider audience, nor has it ever been more necessary to find success in the professional realm. How do you promote your own writing? Why do you promote it in that way? What value (if any) do you see in using older forms of media to promote your work?