Posted by Sarah Andrews
The way news is consumed today is miles away from where it started. No longer do people learn about what’s going on in the world around them from their local daily newspaper. Smart phones, the iPad and laptops have made the news available instantaneously, and consumers expect journalists and news organizations to hand-feed them the information they need.
This has changed the way journalists work. It’s no longer enough to get the scoop on a story. Reporters need to get that information to consumers as it’s happening. Publishing a story hours after it happens would be almost pointless. Your readers already know it’s happening.
With apps, Twitter and other forms of social media, users stay updated on current events with little to no effort. I’m always disappointed and almost offended (how could they forget me?) when I find out about a major news story and CNN or AP didn’t update me personally on my iPhone.
While this is great for me and my peers, it leaves out the less web and tech savvy part of the population. Older generations are used to getting their news hours later or the next day. They may prefer it that way. News organizations can’t forget about this demographic.
While breaking news is important, it’s also critical to reach out to your entire audience. How do you get your news? Do you like being constantly updated or do you prefer to read at your own pace?