Celebs ‘Buy Life’ to help AIDS victims

Photo Credit to The Huffington Post

Posted by Becca Mataloni

December 1 is World AIDS Day and celebrities are promoting AIDS awareness by ‘dying a digital death’.

Kim Kardashian, Justin Timberlake, Lady GaGa, Usher, Ryan Seacrest, and others have vowed to cut off all ties to social media on Tuesday until $1 million is raised for World AIDS Day.

Kardashian posed in a coffin with her cell phone to promote her death in order for people to “buy her life” back.  Seacrest will post a video on his Facebook and Twitter called his “Last Tweet and Testament.”

The celebrities are working through Alicia Keys’ foundation Keep A Child Alive.

Keys co-founded the foundation in 2003 with Leigh Blake.  On September 30, they began the “Buy Life” campaign by selling $35 t-shirts with a barcode on it.  Buyers must upload the Stickybits or Wimo apps to smart phones and can donate $10 to the charity by scanning any “Buy Life” shirt with the device.

Scan a Buy Life barcode

Click to Buy Life

Those without a smart phone can also text “BUYLIFE” to 90999 to donate $10 to the foundation.

Keys told The Associated Press, “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.  This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention.”

Will the celebrities be able to stay away from their social media pages until they raise the money? Will this campaign raise AIDS awareness?


3 responses to “Celebs ‘Buy Life’ to help AIDS victims

  1. Jessica Anderson

    Obviously, the celebrities are supporting a great cause, and I wholeheartedly support their attempts to raise money for AIDS victims. However, I can’t say that I am wowed by their promises to abstain from social media until $1 million is raised. It’s not like they are doing a hunger strike or running a marathon. They just aren’t tweeting for a day. I am much more impressed with the idea of fundraising being 100% driven by social media and smart phones. That really demonstrates an innovative new way to fundraise and could symbolize a changing of the tides.

  2. I completely agree. I think it’s great they used social media to promote the event, because they know that is how they will reach the most people. It definitely brings a new way of fundraising that we will see more of in the future. Also, while staying away from Twitter for a day may not seem like a big deal, you know people can be “cyber-stalkers” with celebrities, and going a day without hearing from them will be awful. The campaign targeted those people. It will be interesting to see how much money the campaign can raise tomorrow from the new form of fundraising.

  3. Wow, that’s a really interesting way to raise money. The celebrity involvement catches attention and the t-shirts constantly promote it. Although, I might be a little weirded out if someone scanned my chest… I think that utilizing social media in this way is a great move for non-profit organizations because that’s how you reach more people.

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