Posted by Becca Mataloni
Kim Kardashian, Justin Timberlake, Lady GaGa, Usher, Ryan Seacrest, and others have vowed to cut off all ties to social media on Tuesday until $1 million is raised for World AIDS Day.
Kardashian posed in a coffin with her cell phone to promote her death in order for people to “buy her life” back. Seacrest will post a video on his Facebook and Twitter called his “Last Tweet and Testament.”
The celebrities are working through Alicia Keys’ foundation Keep A Child Alive.
Keys co-founded the foundation in 2003 with Leigh Blake. On September 30, they began the “Buy Life” campaign by selling $35 t-shirts with a barcode on it. Buyers must upload the Stickybits or Wimo apps to smart phones and can donate $10 to the charity by scanning any “Buy Life” shirt with the device.
Those without a smart phone can also text “BUYLIFE” to 90999 to donate $10 to the foundation.
Keys told The Associated Press, “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that. This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention.”
Will the celebrities be able to stay away from their social media pages until they raise the money? Will this campaign raise AIDS awareness?