Posted by Katherine Dewitt
Tavi Gevinson, 14-year-old fashion blogger of Style Rookie and Jane Pratt, founder of Jane and Sassy magazine will launch a new fashion magazine together.
Gevinson is ahead of her time—already mentioned as a “Vogueista” in Vogue and featured in a New York Times magazine story, this girl is nationally known for her famous fashion blogs written at such a young age. Gevison mentioned her love for Sassy in her blog:
“You guys may know how I feel about Sassy. You also may know that I’ve been babbling about how I think our generation should get one, too. Jane Pratt, founding editor and then EIC of Sassy, also became aware, and emailed me, and we’ve met a couple times, and it looks like we’re going to start a magazine for an audience of wallflowerly teenage girls.”
Gevinson pens in her blog that the magazine won’t be “the rebirth of Sassy,” but rather a “point of reference” when creating the publication. She doesn’t think there can be a recreation as great as Sassy. Do you think she’s right? Do you think individuals can launch a magazine when times are tough for publications? Thankfully, the two will be publishing online, too. This can help reach a wider age range of readers, since younger people are reported to be more interested in news online than in print.
According to Women’s Wear Daily, there will be a website and three issues each year. The website will be up by this spring and it’s first issue will publish in fall 2011. What do you think Gevinson should do to make sure the magazine doesn’t go under? Enough publications are shutting down right now. Launching an entirely new magazine is even harder than keeping one going.
Look for the magazine as spring approaches and if you’re interested, e-mail Gevinson at MagazineSubmissionsAreFun@gmail.com to become part of the team. Gevison and Pratt haven’t decided on a title and they’re looking for ideas from anyone. What would you pitch? What do you think it takes to start a magazine at a rough time for journalism like this?