Posted by Jackie Wallentin
Who doesn’t have an iPod? Very few. Ad Age would agree.
The magazine, which discusses news on marketing and media, named Apple the Marketer of the Decade on Monday. Apple has won Ad Age’s Marketer of the Year title once before, and has been runner-up numerous times. Now, its wait is over.
I think even loyal PC users would give Apple props on the award.
From the launch of the iPod in 2001 and the ‘Get a Mac’ campaigns with John Hodgeman and Justin Long in 2006 to the iPhone in 2007, Apple’s advertising campaigns have only gotten smarter with time.
The classic iPod silhouette ads colored the pages of magazines as Apple’s simple, white headphones became iconic. Over 250,000 applications are available for download in the App Store, with approximately 6,500,000,000 downloads since July 2008.
Nowhere else has branding and marketing come together so beautifully. And, Apple is succeeding.
Apple’s advertising reinforces the quality and innovation of its products. The brand presents itself as clean, sleek and stylish, which is evident in Apple’s retail layout, billboards and television commercials.
It’s more than just coolness factor–Apple is a leader. Apple is worth $274 billion, more than Microsoft, Google and Hewlett Packard.
At times, my MacBook is my best friend. (Its name is Blanche.) She has never gotten a virus, broken or deleted my work. I trust Apple’s products. I applaud Apple’s customer service. I envy the creativity behind Apple’s advertising team.
What other brand can come close to such customer loyalty? What brand garners such awe at its innovation? I have one answer: Apple.