“The Social Network” Defines Generational Social Media

By Rachel Landes

I’m talking about taking the entire social experience of college and putting it online. – Jesse Eisenberg as Mark Zuckerberg

No, it’s not exactly a date-night, romantic comedy. No, we, the audience, can’t be 100 percent certain the story is completely accurate (Zuckerberg did not cooperate with directors). But “The Social Network” is a pertinent film to my generation.

Detailing the creation, rise and eventual suing of Facebook, Inc. creator Mark Zuckerberg, the film flashes between the legal proceedings and Zuckerberg’s days at Harvard and then in California. There are plenty of movie reviews already suggesting that it’s one of the best films of the year and that actor Jessie Eisenberg (Mark Zuckerberg) might be deserving of an Oscar nod.

The real intrigue, though, is how one brilliant mind, one small idea and the Internet spawned one of the greatest technological social media revolutions to date.

As moviegoers will discover, the first prototype of Facebook was created and up and running in a matter of weeks. Yes, weeks—about six if I remember correctly. I was in awe that something so integral to my everyday life was created in less time than it took me to receive college acceptance letters. Now that’s genius.

Somewhere between my amazement and somewhat uneasiness, though, the movie left me wondering, “What will be next?” If a site like Facebook can be created in a matter of weeks, what will the next genius mind be able to create? Or has Zuckerberg created, and continues to create, the pinnacle of social media sites? What is it about Facebook that has kept the masses addicted while sites such as MySpace and Friendster have receded into seeming oblivion?

I guess that’s one secret for Zuckerberg to know, and Facebook fans to continue finding out.

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