As journalism dies, the need for innovation and entrepreneurial thinking increases

Posted by Lizzie Pine

Print is dying. Everyone says so. And every journalist complains about it. With the ever-increasing amount of ways to gather news, people don’t look to the morning newspaper to get the scoop.

So why not do something about it?

There are three main parts of journalism: medium, content and voice.

Newspapers aren’t the go-to medium for breaking news anymore. By the time that paper falls on the front step in the morning, news has been broken online by blogs, covered by television crews, written about on the news websites and mentioned by the radio. It’s old news.

So why keep reprinting the same stories from the website just so readers can see the story a fifth time?

Maybe the problem lies in the content. If readers look online for breaking news, newspapers should cater to this and realize they aren’t needed for that reason anymore. What value can a printed version of the same, repeated story bring to the consumer?

So why don’t newspapers bring a new twist to each story? Something not on the Internet, not on TV and not on the radio. What value can only newspapers bring?

News consumers are more and more turning to blogs and radio or TV shows of opinionated people instead of searching for unbiased accounts. Journalism ethics calls for sharing all sides of a story and doing so fairly and truthfully. But are people even reading that anymore?

So what do journalists do?

The City University of New York Graduate School of Journalism has taken the first step in thinking in new ways. It has created the Tow-Knight Center for Entrepreneurial Journalism, establishing the first Master of Arts degree in the subject. The degree is leading in the field of entrepreneurial journalism, a mix between journalism and business. The school hopes to “support journalistic innovation and shape the future of the media industry,” according to the CUNY Graduate School of Journalism.

They’ve taken the first step. But will the rest of the media industry catch on? Who will figure it out?

How do readers want to consume their news? What’s the next step? How can we keep journalism alive?


2 responses to “As journalism dies, the need for innovation and entrepreneurial thinking increases

  1. katherine dewitt

    Even though people say print is declining, I don’t think it will ever be completely gone. Special-interest magazines are actually not doing too bad right now. Even though people go online to read about breaking news, I think newspapers are trying to adjust as much as possible. Most newspapers now have a website with multimedia for many of their stories. Newspaper webistes can communicate with their readers a lot easier than they ever have. Newspapers can instantly respond to people’s comments, satisfying the curiousty of the readers. Even though newspapers should take a different route in covering stories, such as humanizing more, going on the web is the most important and sometimes hurtful way to continue journalism.

  2. Newspaper should focus on three things:
    local breaking news
    enterprise and investigative coverage
    local coverage of public affairs, sports, entertainment, etc.

    Drake’s business school is now offering a minor in entrepreneurship for non-business students only. I highly encourage you all to take a look at it. I’m two days late posting this link about an info session, but you can find contact info here:

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