When it comes to publicity crisis, Tiger Woods may have proven that silence is golden.
Or…maybe that vagueness is a virtue.
Woods’ silence, which was followed by hazy statements about his private “transgressions,” was initially criticized by the media. But now, the criticism has died down. New headlines have replaced those of his scandal, and Woods has even garnered support for his personal strife.
While Woods and his family are likely still struggling with his scandal, the media have more or less moved past it. This wouldn’t be possible if not for two things: 1) Woods’ previously squeaky-clean image, and 2) his silence. Besides his recent thanks to those who supported his tournament, he’s been blaringly quiet about the situation. That may leave the public wondering what he’s hiding, but it also gives them nothing on which to feed.
Maybe Woods’ has discovered the secret: Especially in the media, things pass with time. And whether we like it or not, he has a right to keep his private life to himself–even though he is a public figure. But the loose ends will find ways to be tied. Recently, a witness to Woods’ accident claimed that Woods had been drinking when he crashed. I’m interested to see how he handles that situation.
Do you think Woods’ silence helps or hurts his image? Or, with the media and public’s short-term memory, does it matter?