Advertising that turn heads

Businesses and marketing teams are on a constant mission to make you do a double-take. They want to get your attention just for a second in hopes to get their sales up and their name out. Using out-there methods like these advertisements can be costly, but if done well look how successful they are. The link below shows 35 creative marketing campaigns.

http://www.businesspundit.com/35-brilliant-billboards-signs-and-outdoor-ads/

Look through the article and reply with the one you like the most. Why did it get your attention? How does it change your perception of the business or product it represents? How can we apply the same creativity to get our messages across in writing?

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9 responses to “Advertising that turn heads

  1. These are so great. My favorite is the light bulb one from the Economist. And the Adidas one with the ducks. Involvement makes any consumer more likely to interact with it and remember it.

    For magazines, I think a great example is the new Esquire cover that you hold up to a webcam and see and hear celebrities talking to you.

  2. I really like the Beau Rivage Resort & Casino. It would make me want to take another vacation when I saw if at baggage claim. And the nail biter bag was a little bizarre but eye-catching just the same. These new advertising strategies are definitely entertaining.

  3. I can’t pick my favorite.

    Some of them, like the giant Coop Paint spill one, I’d seen before, but I think it’s really innovative just the same. I also found the the Hidden Danger one very effective because of the way how it used visual that probably made viewers feel a bit uneasy to hammer its point home. The simplicity of the clean crosswalk stripe from Mr. Clean made me chuckle a little bit.

    I’m interested to hear what other people thought.

  4. My favorite was definitely the Benjamin Moor Paints advertisement. It’s so simple but very creative – and effective. All of them were pretty awesome though!

  5. I really enjoyed this – I feel as though I’ve never actually seen clever advertisement of this caliber in person though, leading me to think it’s a rarity.

    Commercials and other forms of advertising would be infinitely more enjoyable if they were all this clever.

  6. This is great! Especially the smoking one – WOW – what a message. I honestly cannot pick one favorite – I have too many – but I would love to see more ads like this in magazines. If the content is interesting, as well as all of the ads one must flip through, then it truly is a win-win. And, if the ad was simply a vivid picture of the billboard/advertisement that would definitely draw readers to the Web to find out exactly where this ad is.

  7. Great idea for a post. I had a lot of favorites, but the Mr. Clean one was both cute and shows the results of the product. The ravishing white stripe looked a world of difference from the other walking stripes. The ad was simple, inexpensive and effective–what every advertiser is looking for.

  8. I think that the Adidas goalkeeper and the necklace strung between the two posts were the most eye-catching to me.

    The goalkeeper can be seen from a great distance and you can’t help but notice it when you’re driving (even if you’re one of those people who texts while they drive…) This definitely works with the “bigger is better” advertising strategy.

    I also liked the necklace for Saatchi and Saatchi because it was an unexpected object that stood out in an ordinary setting (similar to the bar bell on the German subway). It’s like real-life product placement. I think jewelry can be difficult to market because it’s so small, so it was definitely smart to magnify the product.

    It seems like outlandish or interactive advertising is definitely where everything is headed. But, what if every company were to be this innovative? Would it still have the same impact or would we eventually adjust and become desensitized to this, too?

    • That’s a good point about whether or not we would get desensitized to see these kind of ads everywhere. I guess the good/bad thing about that is that it’s unlikely that we will. Installation’s like these cost a ton of money (I’m assuming) so for them to become too frequent probably won’t happen. Which is too bad because as a design person I’d love to see them everywhere/be a part of creating them.

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