Mobile Web Services Exploded Over the Past Year

Mobile ad firm AdMob recently released a study that illustrated the massive growth in web-capable smart phone ownership over the past year. A year ago, the Motorola Razr was the top phone in the U.S., and the iPhone was the only unit in the top ten with touchscreen capabilities. Only a year later, half the phones on the list have touchscreens, six have wi-fi capabilities, and six have app stores.

As mobile web browsers increase in popularity, the magazine and newspaper industries have no choice but to play catch-up. Many magazines now have a digital editions that you can flip through on your phone, and prominently feature downloadable apps as well, like this Better Homes and Gardens app for the Blackberry. E-readers like Kindle are also increasing as popularity. Smart phones have already become part of the fabric of journalism.

Print journalism is still trying to find a way to catch up with the traditional internet; how can it cope with yet another sea change in the way people access content? Just how important is it to own a smart phone if you’re working in the journalism industry?

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2 responses to “Mobile Web Services Exploded Over the Past Year

  1. When I visited Hearst in New York City over fall break I met with a Good Housekeeping representative. He immediately asked my aunt about her iPhone and what should would like magazines to incorporate in an application. He mentioned that he was just in a meeting where they had been discussing this very issue and he had felt, well out of it, for not having an iPhone or application-filled cellular device.

    I guess what I’m trying to say is if you’re going to be in the journalism industry you might as well cave now and get a smartphone. It’s going to happen eventually, and you might as well be up-to-speed in the application world. Let’s just say I know what I’m asking Santa for this Christmas.

  2. I think Clara has a point here. If you can’t beat ’em, you might as well join ’em. The more we as journalists know about this technology the better suited we will be to “out-smart” the smartphone industry and come up with something that works both for us and for smartphones.

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