Mobile ad firm AdMob recently released a study that illustrated the massive growth in web-capable smart phone ownership over the past year. A year ago, the Motorola Razr was the top phone in the U.S., and the iPhone was the only unit in the top ten with touchscreen capabilities. Only a year later, half the phones on the list have touchscreens, six have wi-fi capabilities, and six have app stores.
As mobile web browsers increase in popularity, the magazine and newspaper industries have no choice but to play catch-up. Many magazines now have a digital editions that you can flip through on your phone, and prominently feature downloadable apps as well, like this Better Homes and Gardens app for the Blackberry. E-readers like Kindle are also increasing as popularity. Smart phones have already become part of the fabric of journalism.
Print journalism is still trying to find a way to catch up with the traditional internet; how can it cope with yet another sea change in the way people access content? Just how important is it to own a smart phone if you’re working in the journalism industry?