Spit & Twit: A New Experience for Wine Connoseurs

Move over, Wine Experience. There’s a new kid in town.

Photo by: NiseAg03, Flikr, Creative Commons

Wine tasting is typically a more intimate, refined experience, but mavericks are putting a new spin on these events. On November 12, Spit & Twit was one of the first events in the wine industry to incorporate social media.

The event featured over 100 wines from different wineries. Guests made their rounds, sampling and rating each wine. Encouraged by hosts, they then tweeted their comments on the event’s designated hashtag (#sptw).

The reviews proved especially helpful in the selection process—Can you imagine sampling 100 different wines? Even the tiniest sips could lead to disaster. Nothing says classy like getting schnockered at a major social event.

Some attendees reported that the tweeting and picture taking made it a little awkward, but on the whole it was deemed a success. At the end of the night, there were almost 300 tweets on the Spit & Twit hashtag alone.

The event kept guests mobile in more ways than one, but a certain connection is lost when social media replaces face-to-face interaction.

Twitter’s certainly been successful in the social arena, but do you think this sort of thing will catch on?

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3 responses to “Spit & Twit: A New Experience for Wine Connoseurs

  1. It’s possible–depending on the subject matter. I think it’s interesting how all these different companies are starting to use social media as an outlet. I think most of them are catching on later in the game, which is okay. The “Spit & Twit” seems like a good idea in theory, and sounds like a success, but I think all of this really depends on product.

    I do agree that face-to-face contact is a loss, though. For something like wine-tasting, it’s all about the social interaction. There is an elegance to it that’s lost in the Spit & Twit format.

  2. I don’t know if I like this. I think it’s great that people are starting to really embrace social media, but I think there are times when it isn’t necessary and kind of silly. This is one of them. Why couldn’t people just talk about the wines? It was a social event. Not a social media event. If that was the case, they could have just put the wine lists up online and everyone could have tasted them in the comfort of their own home.

  3. I can see this becoming really popular at conferences, when there are large groups of people and you don’t necessarily get to speak to everyone you want to. Did you really like that lecture by Person X this morning but didn’t get a chance to tell him or her? Just tweet it on the event’s hashtag.

    I’m interested to see if schools try to start using Twitter the way they’ve started using class blogs. I can see that happening, but I do think it’s a little dangerous to pretend we don’t need personal contact anymore.

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