Move over, Wine Experience. There’s a new kid in town.
Wine tasting is typically a more intimate, refined experience, but mavericks are putting a new spin on these events. On November 12, Spit & Twit was one of the first events in the wine industry to incorporate social media.
The event featured over 100 wines from different wineries. Guests made their rounds, sampling and rating each wine. Encouraged by hosts, they then tweeted their comments on the event’s designated hashtag (#sptw).
The reviews proved especially helpful in the selection process—Can you imagine sampling 100 different wines? Even the tiniest sips could lead to disaster. Nothing says classy like getting schnockered at a major social event.
Some attendees reported that the tweeting and picture taking made it a little awkward, but on the whole it was deemed a success. At the end of the night, there were almost 300 tweets on the Spit & Twit hashtag alone.
The event kept guests mobile in more ways than one, but a certain connection is lost when social media replaces face-to-face interaction.
Twitter’s certainly been successful in the social arena, but do you think this sort of thing will catch on?