There seems to be a theme running through journalism classes this year. Get online, or die. This semester, professors have been stressing the importance of the Web in our future careers. I don’t know about you guys, but Professor Van Wyke’s comment about embrace social media or work in a coffee shop freaked me out.
So I’ve embraced it. But just because I’ve embraced the Web, that doesn’t mean I’m an expert at using it. I have a pretty solid grasp on Facebook. Twitter is still a bit dicey. Blogging scares me—and I’m writing three of them.
Adam Singer posted 50 blogging tips for beginners on his blog, The Future Buzz. Adam’s blog is all about web marketing/PR strategies, so any advice he gives I’m willing to listen to. His advice is geared toward rookies like us who are just getting started in the blogosphere. Here are five of his fifty tips that I think are key to a successful blog:
*Branding is vital.
Make your blog unique. There has to be a reason to visit your blog.
*If you don’t find writing about your topic of choice fun, stop and write about something else.
Usually, what you’re interested in is what you know. People can smell phonies. They won’t visit your blog if you don’t know what you’re talking about.
*Network, network, network.
Find people with similar interests. Link to their blogs. Chances are they will pass readers on to you if they like your stuff.
*Learn the intersection of social media and SEO.
If Google can’t find your blog, neither can new readers.
*And finally, answer the “so what?” question.
So why are these tips important? Adam pretty much answers that question too. In the same post, he cites statistics that say 71 percent of bloggers have greater visibility in their industry. I want to be in that 71 percent when it comes time to find a job after graduation.
Are there other tips on Adam’s list you think are important for bloggers? From your own experiences, what advice would you give to beginners? Can you add to this list?